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Whandar optical module is more expensive than XX company. Why should I choose Whandar products?

2022-05-06(1423)views

As for the price, it depends on how to compare. You think Whandar products are more expensive than XX company. However, if you compare Whandar products with Cisco and Huawei products, Whandar products must be much cheaper. Therefore, the product price is closely related to the positioning.

As for the price, it depends on how to compare. You think Whandar products are more expensive than XX company. However, if you compare Whandar products with Cisco and Huawei products, Whandar products must be much cheaper. Therefore, the product price is closely related to the positioning.

First, the positioning of our company. We always pursue cost-effective products. Product performance is the first. On the premise of ensuring high performance and high quality, we will strive to pursue cost advantage. In production management, we always adhere to the guidance of ISO quality management system and combine our own reality to ensure the quality from the aspects of product materials, product process, hardware equipment upgrading and so on. All our efforts have costs. For example, even if we use the same materials as the company you just mentioned, our cost will still be higher than him. Why? Because the processes adhered to are different, the input of quality control is also different. For the production of huahanda optical module, each one will be tested for at least 12 hours through the online high-temperature aging test system. The biggest difference between online high-temperature aging and conventional aging is that online high-temperature aging can reflect the changes of various parameters of the optical module at different temperature points in real time. Once there is a problem, it will be fed back to the server in time, which can be intuitively detected by our technicians, So as to eliminate these hidden products, so as to ensure that our products to customers will always maintain stable performance after long-term dimensional work. For another example, we will clean the smooth port end face of each module, and we will adjust the eye diagram of each 1x9 module...... And so on, not only need to invest in hardware equipment, but also need the investment of technicians, which will increase the cost. We often give customers an example, that is, for the same fish, there is a difference in the price of braised fish between street stalls and 5-star hotels. Where does the difference come from? The environment is different, the level of chefs is different, the hygiene standards implemented are different, and the level of kitchenware and tableware used is also different, which is actually the same as making industrial products. We don't know how to achieve the so-called "low price" of Gonghua for many years, but we don't know how to achieve it.

Second, your own positioning, your own needs and trade-offs. Any business has a positioning. For example, the military industry needs to choose suppliers almost strictly. We absolutely dare not try the so-called low price and cheapness. Why? Because the fault-tolerant space of user application environment is very small and the cost of trial and error is very large, imagine how serious the consequences will be if there is a problem in the performance of equipment on the battlefield. Similarly, optical modules are applied in various computer rooms, whether it is the computer room of the operator or the data center of various levels. In fact, the fault-tolerant space of the final customer is also very small, and the trial and error cost is also very high. Imagine what happens if the network communication drops when the leaders are in a meeting? When various e-commerce festivals are in full swing, what will happen if users do drop the line? If these problems are really caused by the poor continuous performance of optical module products, you will not only bear great risks, but also the subsequent business can not continue, and your reputation and reputation will be damaged. So are you really willing to take such a big risk for a few cheaper points?


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